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		<title>iPhone App Development</title>
		<link>http://www.hipnotikrecords.net/iphone-app-development/</link>
		<comments>http://www.hipnotikrecords.net/iphone-app-development/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 08:14:26 +0000</pubDate>
		<dc:creator>neo</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hipnotikrecords.net/?p=44</guid>
		<description><![CDATA[I am beginning the process of developing an iPhone app in a way that will encompass nearly every topic I have covered in blog posts. In the spirit of open information, I want to catalog the entire process from inception to revenue models. I hope this serves as a way to understand the process more [...]]]></description>
			<content:encoded><![CDATA[<p>I am beginning the process of developing an iPhone app in a way that will encompass nearly every topic I have covered in blog posts. In the spirit of open information, I want to catalog the entire process from inception to revenue models. I hope this serves as a way to understand the process more fully and inspire others to do the same. This will be broken out into a few different posts, as the process will be a 2-3 month endeavor.<br />
Making an iPhone App – Where Do I Start?<br />
A little back history – I’ve developed a few iPhone apps for fun with a local developer that were just messing around. They were very simple and had a static background that cycled information and quotes in a random fashion, all pulled from an XML file. My role was content and design, both of which did not involve much depth. It was a great experience though, having gone through the process from start to finish and to understand exactly what it takes to get an app rocking and rolling. Most importantly, I was able to work with a developer every step of the way and understand why certain projects fail and why some succeed, analyzed through the lens of personality differentials (which, I would say, accounts for at least 50% of the timeline problems in business).<br />
Earlier this year I took the app development projects to the next level by hiring a developer to build a basic, mutli-tab app that supported a website I had built. I provided all the design and content again, and answered every email within an hour. The app went from scope to uploaded to iTunes in under a week. Instead of pitching the idea and asking for a price, I outlined everything I hoped the app could do (very simple functionality) and asked what on that list could be done for under $500. This made the deliverables very clear and we both left happy.<br />
Now, this latest app is going to be a more direct business venture. I am teaming up with two guys who each bring something unique to the table – one is a veteran in the bartending and restaurant world, owning an enormous digital library of content, the other is a savvy businessman who works high up at a beverage distribution company. The app idea came when we were sitting down and talking about how many of these liquor companies (Bicardi, Brown Forman, etc) have modified their marketing budgets from previously allocating 10% to digital/mobile/social to (ahem) 60% in 2012. These are $90M budgets. And they literally have no idea how to spend it.<br />
Types of iPhone Apps<br />
Mobile apps come in many different shapes and colors – informational, useful, fun – there’s something for everyone. It seems like every company now wants a company app of some sort, and most can take care of that themselves (especially huge companies). The exciting part, however, is creating a game that engages users which companies can piggy back. Imagine if Angry Birds offered corporate sponsorship for their game? You could have a Disney World level, for example.<br />
This, in my opinion, is the opportunity in the market, because it essentially creates a new market. Creating a game with a full focus an intention to promote a brand is a win-win. It costs the companies nothing, they get to put their name in the game, and all they have to do is market it (which most will do happily).<br />
I had this realization about a year ago and have done it for lead acquisition type projects, but nothing this directly proprietary and on this level. And so we all came to the conclusion that we should build an app that the liquor companies would love. The best part is that we knew exactly what they wanted because our team member talks to their marketing team on a weekly basis and has asked them specifically!<br />
So, I began the research.<br />
Addictive Gaming Logic Makes Money. Big Money .<br />
To me, the idea of the game is secondary to the psychology of it. What I mean by this is that the “how it works” is what separates games from being a $20K revenue driver and a $200K revenue driver. Figuring out why certain games are harder to put down than others is the #1 mystery to break before diving into any game project. I downloaded hundreds of games, played them, and took copious notes on which were most addictive on a scale of 1 to 10. I took into account average time I played them, my interest level, and how many times I would play it in a week. I also took into account how willing I was to recommend it to a friend, a metric I believe is the ultimate measure of “growth index” in the web world.<br />
I then took the top 10 games and created a list of their features and game architecture. I noted what I liked about each, along with how the designs worked well with the specific functionality. Then, I compared everything in Excel and saw three characteristics that were consistent in all the addictive games. They were:<br />
• The dichotomy of time. Levels do not take very long, but there are lots of them. This was most influential when I looked at the “how often do I come back to this game” metric.<br />
• Easy to be pretty good, hard to be great. Angry Birds is a great example of this (I reference that game since everyone knows it). It’s easy to knock down 85% of the structures, but very hard to get 100%. That 15% is where the addiction comes in.<br />
• Slow Movements are More Addictive. What I mean by this is that the speed at which the object in question moves is very important to invoking the feeling of wanting to do it again. In other words, if the birds in Angry Birds moved faster through the air, the game would be less addictive. Having to wait to go again, even half a second longer, can make all the difference.<br />
Cashing in on an Addictive Game<br />
There is another form of gaming addiction that I also looked at – how to upsell within the game. The absolute best example of this was in a game called Infinity Blade, an RPG game about defeating your enemies using different tools, etc. You collect money from these defeats, along with finding money in the game. Then you cash in your money for better equipment that allows you to kill bigger enemies, make more money, buy better gear. The cycle continues.<br />
You can actually purchase currency for the game through iTunes – $0.99 gets you 20,000 game dollars, $4.99 gets you 150,000 etc all the way up to spending $30 of real money to buy this game money, which is then turned into better equipment. This is what you see in Second Life and Farmville, and anyone who knows about those companies knows how much money they make on their apps.<br />
This was the ultimate breakthrough for me and my research. I now understood exactly what needed to happen in the game play to make people engage, along with the psychology of how to turn that addiction factor in <a href="http://www.seoserviceaz.com/"><span style="color: #c2c2c2;">SEO Company</span></a> real money.<br />
<a href="http://twitter.com/protectyrbubble">Protect your bubble</a> Protect your bubble official Twitter account. Specialist in gadget, mobile phone and iPhone insurance.<br />
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		<title>Top 3 Musical Genres For Your Professional DJ Equipment</title>
		<link>http://www.hipnotikrecords.net/top-3-musical-genres-for-your-professional-dj-equipment/</link>
		<comments>http://www.hipnotikrecords.net/top-3-musical-genres-for-your-professional-dj-equipment/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 12:58:06 +0000</pubDate>
		<dc:creator>neo</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hipnotikrecords.net/?p=16</guid>
		<description><![CDATA[To be a great DJ, you need to cultivate your musical palate. That means being familiar with the classics so that you can understand how music evolved to where we are today. But you shouldn&#8217;t run off and listen to Beethoven. Here are five genres that matter, with some of the best acts from each. [...]]]></description>
			<content:encoded><![CDATA[<p>To be a great DJ, you need to cultivate your musical palate. That means being familiar with the classics so that you can understand how music evolved to where we are today. But you shouldn&#8217;t run off and listen to Beethoven. Here are five genres that matter, with some of the best acts from each.</p>
<p>1. Rock N&#8217; Roll: This branch of modern music is arguably most important. It brought together element from country, the blues and gospel music to create a global sensation. From the &#8217;50s onwards the electric guitar was the front instrument, supplemented with a bass, drum kit, and maybe another guitar. You should know Chuck Berry, Elvis Presley, The Beatles, The Rolling Stones, and Cream. From these five bands, you will probably discover what appeals to you best, and learn about other contemporaries, delving deeper into the classics.</p>
<p>2. R&#038;B: This genre of music also emerged about sixty years ago. It branched off from rock &#8216;n&#8217; roll when artists like Ray Charles and Sam Cooke came to prominence. More continually shifting, R&#038;B eventually spawned Soul and Motown, an entirely different era of music in which artists like James Brown and Marvin Gaye dominated. By the &#8217;70s, funk had emerged, and by the &#8217;80s it had morphed into hip-hop. This genre usually relies on a fusion of instruments; a call and response style of singing; blue notes, which bridge major and minor chords; and a backbeat that offers a definitive rhythm.</p>
<p>3. Electronic: This style of music is much more prevalent today than any other. Most rock bands today have an electronic keyboard; hip-hop and contemporary R&#038;B uses electronic production; and synthesizers, laptops and other professional DJ equipment are commonplace for many performers. Armin van Buren is one of the world&#8217;s most popular DJs today, but the forefathers of the movement are Daft Punk, Kraftwerk, and Francis Grasso, all acts that represent different eras of electronic music.</p>
<p>These three genres form the basis for most of the contemporary music coming out of professional DJ equipment these days. It&#8217;s important to stay up with all the new music being produced so that you can continue to impress your fans. Online publications like Rolling Stone or Pitchfork have album reviews and singles available so that you can gauge what is popular and what you want to incorporate into your own professional audio mixer. With all the new music coming out it can be hard to stay up with the constant output, but if music is your passion you will easily be able to dedicate time to exploring and discovering new bands.</p>
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		<title>Tempered Tuning for the Guitar</title>
		<link>http://www.hipnotikrecords.net/tempered-tuning-for-the-guitar/</link>
		<comments>http://www.hipnotikrecords.net/tempered-tuning-for-the-guitar/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 12:57:46 +0000</pubDate>
		<dc:creator>neo</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hipnotikrecords.net/?p=14</guid>
		<description><![CDATA[Tempered Tuning Not many guitar players know this, but it&#8217;s actually impossible to have your guitar perfectly in tune to pure notes everywhere on the neck. You may have noticed yourself that sometimes if you perfectly tune a pure E major chord for example, then the next chord you play sounds offensively out of tune. [...]]]></description>
			<content:encoded><![CDATA[<p>Tempered Tuning</p>
<p>Not many guitar players know this, but it&#8217;s actually impossible to have your guitar perfectly in tune to pure notes everywhere on the neck. You may have noticed yourself that sometimes if you perfectly tune a pure E major chord for example, then the next chord you play sounds offensively out of tune. This is due to a phenomenon called &#8220;Inharmonicity&#8221;, present in all plucked or struck stringed instruments.</p>
<p>A plucked open string on a guitar vibrates with a speed that has a fundamental frequency. It also produces a series of harmonic overtones. If we divide a string into two halves, then at the twelfth fret we get a harmonic which produces a pitch one octave higher than the fundamental. This occurs because the string is vibrating twice as fast. For example, the first A above middle C on the piano (or 5th fret on the guitar&#8217;s high E string) has a frequency of 440Hz. If we half then length, the speed doubles. Mathematically the first harmonic at the 12th fret should be vibrating at 880Hz.</p>
<p>But it is not!!!. It vibrates slightly faster and therefore the pitch will be slightly sharper. This occurs because of the physical properties of strings. The less elastic they are, the more inharmonicity present.</p>
<p>In early pure tuning methods such as Pythagorean Tuning, one or several intervals were unpleasantly out of tune creating a problem for any musician/composer that wanted to modulate to different keys. In the 16th century a system called &#8220;Equal Temperament&#8221; was invented where all 12 keys were made to sound acceptable without having to retune to a new key. This was done by approximating the intervals between notes rather than using the Mathematical values.</p>
<p>Equal Temperament is how the modern day guitar is tuned and within this system all octaves should be pure. Using this knowledge, I like to tune my guitar using an octave method which ensures that the instrument is acceptably in tune all over the neck. Many people use the 5th fret method and tuning against open strings, but more often than not, I personally find this results in poor tuning.</p>
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		<title>Electric And Acoustic Guitar Variation</title>
		<link>http://www.hipnotikrecords.net/electric-and-acoustic-guitar-variation/</link>
		<comments>http://www.hipnotikrecords.net/electric-and-acoustic-guitar-variation/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 12:57:25 +0000</pubDate>
		<dc:creator>neo</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hipnotikrecords.net/?p=12</guid>
		<description><![CDATA[Are you a big fan of music? Do you love to play guitars? Or are you a beginner who wants to learn how to play a guitar? If so then you should decide if you want to use an acoustic or an electric guitar. You can actually find countless differences between these two types of [...]]]></description>
			<content:encoded><![CDATA[<p>Are you a big fan of music? Do you love to play guitars? Or are you a beginner who wants to learn how to play a guitar? If so then you should decide if you want to use an acoustic or an electric guitar. You can actually find countless differences between these two types of guitars. It is very important that you know these differences to aid you in deciding which one is right for you. In this article we will thoroughly discuss those differences.</p>
<p>First, let us discuss what an acoustic guitar is and the feature it offers. An acoustic guitar is a hollow body guitar mostly has six strings. The great sound that it produce is originated from the vibrations when the strings and notes are strummed or plucked and the hollow body of the guitar serves as an amplifier so that everyone can hear it. Guitar tops are made from different materials and the materials use will greatly affect the sound it will produce. Some guitar tops are made of rosewood, maple or spruce. You can also find guitars that are have strings that are made of steel, nylon. The ones that come with nylon strings are known as acoustic classical guitars. Classical guitars are much smaller compared to the acoustic ones and the strings are simply tied to the bridge and they are perfect for many different types of music like jazz, folk and many more while the acoustic type is perfect for rock, blues and modern music. Today you can find acoustic-type guitars that are equipped with pick-ups and can be attached to an amplifier or speakers to amplify the sounds. These are perfect for stage performances and recordings as well.</p>
<p>Now, it is time for us to talk about electric guitars. This type can be solid or hollow-bodied. The hollow body electric guitars are actually semi-acoustic and electric, because they can function with or without amplifiers. They are perfect for blues, jazz and many more. Another type of electric guitar has a solid body and it was first introduced during the 1950&#8242;s. These types of guitars can only function with the use of an amplifier, without an amplifier it will totally be useless. Most come with pickups either single-coil or humbucker pickups. If you would like to use distortion then this type of guitar is perfect for you.</p>
<p>These are basically the main difference between the two main types of guitars. Carefully study these features and for sure it will help you decide which one is the best for you.</p>
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		<title>Online Hip Hop Dancing Classes</title>
		<link>http://www.hipnotikrecords.net/online-hip-hop-dancing-classes/</link>
		<comments>http://www.hipnotikrecords.net/online-hip-hop-dancing-classes/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 12:56:56 +0000</pubDate>
		<dc:creator>neo</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hipnotikrecords.net/?p=10</guid>
		<description><![CDATA[Hip hop dance evolved from the culture associated with rap music. Numerous styles associated with rock dancing include popping, locking, and breaking. Latino and African Americans originated many of these moves in the 1970s. Hip hop is often improvisational. Because of the rising popularity, many regional and international dance competitions developed are introduced worldwide. Dance [...]]]></description>
			<content:encoded><![CDATA[<p>Hip hop dance evolved from the culture associated with rap music. Numerous styles associated with rock dancing include popping, locking, and breaking. Latino and African Americans originated many of these moves in the 1970s. Hip hop is often improvisational. Because of the rising popularity, many regional and international dance competitions developed are introduced worldwide.</p>
<p>Dance studios began to respond to the desire to learn this new style of dance. They elected to hire trained dancers and offered rap lessons. Many studios around the globe currently instruct hip hop. In fact, there is the International Rock Dance Center located in Oslo, Norway and DREAM Dance Studio in Vancouver, British Columbia, Canada. Many individuals enjoy going to classes because factors such as gender and age do not matter, anyone can learn how to be a rock dancer. Moreover, it is not referred to only men or women of a certain age.</p>
<p>Many individuals take hip hop dancing classes as a fun, alternative exercise form. Many gym instructors are now incorporating hip hop moves into training routines, especially abs workouts. This is because many movements associated with isolate an individual&#8217;s abs, so it becomes a great workout for those looking to sculpt their abs.</p>
<p>With the advent of the internet, many dance classes can be done right through the internet. Some are free, and some provide multimedia lessons, including video instruction, when an individual pays either a flat or a monthly fee. If there are no rapping schools available in the area, individuals interested in learning the various techniques and skills associated with hip hop dancing can take online classes.</p>
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		<title>Easy Audio Mastering</title>
		<link>http://www.hipnotikrecords.net/easy-audio-mastering/</link>
		<comments>http://www.hipnotikrecords.net/easy-audio-mastering/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 12:56:18 +0000</pubDate>
		<dc:creator>neo</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hipnotikrecords.net/?p=6</guid>
		<description><![CDATA[When mastering is performed on the audio files, the sound comes out clear and professional. It is the final stage of music production.it does a world of good to the audio files. When the files are mastered, it results in clarity of sound. By putting the songs through mastering, the audio files are made clearer [...]]]></description>
			<content:encoded><![CDATA[<p>When mastering is performed on the audio files, the sound comes out clear and professional. It is the final stage of music production.it does a world of good to the audio files. When the files are mastered, it results in clarity of sound. By putting the songs through mastering, the audio files are made clearer and more professional. The engineer knows where to modify the song and in which way, so that the sound doesn&#8217;t come across, jarring. it does what recording engineer may not be able to.</p>
<p>The constant listening to songs may cause the recording engineer to overlook certain aspects or rather defects in the song that may need correction. The mastering engineer, on the other hand, is well versed in the intricacies of sound and can find out any problems in sound by listening to it. When there are more than one tracks in an album, mastering add uniformity to the tracks. The background sounds are made less prominent and noises are reduced. This adds a great deal of clarity to the song. Mastering is essential if the songs are to be released for commercial purposes.</p>
<p>When the songs are played on a commercial medium, the difference between mastered and amateur songs becomes apparent. Now the mastering services are also available on the internet. online audio mastering services are not just easy to access but also highly affordable too. The quality of the online mastering services is at par with that of the attended mastering. Audio mastering is essential if the tracks are to compete in the music market.</p>
<p>Mastered tracks are way ahead in terns of technology and sound clarity. What mastering does is to add clarity and professionalism to the sound tracks. A mastering engineer possesses a well equipped mastering studio and experience of listening to the songs. The experienced ears of mastering engineer can trace even the minutest details that may need correction and fine tuning. The music which is mastered well can go a long way. The mastering is done by tweaking the song wherever due. The engineer renders compression and Eq to make it sound, loud and clear. This is done without sacrificing on the dynamics of the sound track. When there is more than one track in an album, the master engineer listens to the whole album, as a single entity. The volumes are controlled to make the tracks sound uniform, the gaps between the tracks are also made uniform and each track is tweaked the best way possible.<br />
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